4 Drive Model of Employee Motivation

Course Overview

In 2002, Lawrence and Nohria presented “4-Drive Model of Employee Motivation” which comprehensively describes the process of motivation. This model is based on research that highlights the four drives of motivation: the drive to acquire and achieve, to bond and belong, to be challenged and comprehend, and to define and defend.

In order to fully understand employee motivation, each drive should be reviewed in detail and equally. Research shows that most organizations focus only on the drive to acquire and achieve and ignore the other three drives. For example, organizations do not pay the appropriate required attention to team building. This model explains that team building is an effective activity to enhance relationships or bonds among members of the organizations. It fulfills the drive to bond and belong. The drive to be challenged and comprehend explains that employees look for challenging work where they can learn at maximum pace. Therefore, in order to promote employees’ motivation and engagement, managers should design the jobs in a way that it provides opportunities for learning and growth. The structure of the job should be attractive and enriching. Finally, there is a drive to define and defend. It indicates that a company’s repute, its morale bearing and culture can affect employees’ motivation. This drive can be stimulated by the company or in most of the times by smaller groups within the company such as a division.

Thus, the four drives model presents managers or employers a holistic understanding of the four important drives leading employee motivation.

Course Objectives

  • Understand employee needs
  • Drives of motivation
  • Techniques and procedures of enhancing motivation

Course Content

Part One

Setting the Stage for Understanding Human Nature

  1. A unified understanding of human nature
  2. Evolution of modern human mind
  3. Innate drives

Part Two

Four Drives behind Human Choices

  1. Drive to acquire (DO)
  2. Drive to bond (D2)
  3. Drive to learn (D3)
  4. Drive to defend (D4)

Part Three

Drives in Action

How Human Nature Works in Context

  1. Culture, skills, emotions: Other pieces of the puzzle
  2. Social contract
  3. Why so much diversity

Part Four

Human Nature and Society

  1. Human nature in organizational life
  2. Road forward

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

Leaders and Managers who are seeking to effectively supervise their subordinates.

Duration

02 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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