Developing a Competition Strategy

Course Overview

The complex business environments, global competition and rapidly increasing demands have forced the leaders to bring a continuous change in the procedures and systems of doing a business. Considering these challenges, organizations need to review things done in the past and develop new effective ways of running business. Organizations that align themselves with the current and future realities are successful.

Competition strategy is about how an organization positions itself in the market. It comprises of numerous conscious choices of the leaders that they make to overcome the challenges, meet customer demands, deliver value and compete in the markets.

This course is designed to equip the participants with the basic tools and procedures of developing competition strategies.

Course Objectives

After attending this course, participants will be able to:

  •     Explain basic competition strategies
  •     Develop competition strategies
  •     Evaluate and choose competition strategy for their business

Course Content

  •     Assessment of the changes and opportunities existing in external environment
  •     Identification of future assumptions, their probability and impact
  •     Determination of the target customers, how they create value and what are the ways to serve them
  •     Evaluate core organizational competencies and leverage them in the long run
  •     Create a long-term business focus by differentiating with competitors
  •     Set performance targets and create a balance score card
  •     Establish performance initiatives and manage long-term development of the organization
  •     Understanding core ideology and mission of the organization as well as select unique principles to build a culture

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

  •     Business owners
  •     Marketing managers
  •     People involved in strategic marketing decisions


02 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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