Digital and Social Media Marketing

Course Overview

The business world is changing at the faster pace and managers are required to meet the various new challenges. Organizations are transforming, adapting to the realities of modern businesses and connecting to society. This course is designed to facilitate the participants with the leading digital marketing techniques.

The workshop comprises of dynamic lectures, small group discussions, case studies and latest tools. After attending the workshop, the participants will be able to build brand for the organization through applying the core digital marketing techniques.

Course Objectives

  •       Appreciate the effects of change management process on organizations’ bottom-line

Participants will be able to learn:

  •         Latest trends and best practices of digital marketing
  •         Create innovative strategies
  •         Leverage the strategies to attain competitive edge

Course Content

The course focuses on the formulation, development and implementation of the digital marketing strategy.
It comprises of ten modules:

  •     What is Digital Marketing?
  •     Search Marketing (SEO)
  •     Search Marketing (PPC)
  •     Digital Display Advertising
  •     E-mail Marketing
  •     Social Media Marketing (Part 1)
  •     Social Media Marketing (Part 2)
  •     Mobile Marketing
  •     Analytics
  •     Strategy and Planning

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

Individuals involved in the formulation, development and implementation of the digital strategies or the ones who are aiming to pursue career in this field.

Duration

02 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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