Product Management

Course Overview

The Product Management training program is designed to equip the participants with critical product management skills and provide them insights about the useful strategic frameworks that will drive the profitability of organizations. This program provides comprehensive knowledge on different areas of product management including strategic planning, execution of the projects and successful product launch.

Course Objectives

After attending the course participants will be able to:

  • Communicate effectively with audience about business models, new business lines and product extensions
  • Mobilize and allocate the resources systematically among different product lines
  • Learn about sales management and the effective use of pricing tools in order to optimize the profits associated with different products
  • Learn the methods of obtaining feedback from customers and the effective use of given information to make product decisions
  • Learn about latest design thinking tools in order to generate transformational products and to have more deep insights about the processes
  • Manage product teams in an effective way

Course Content

  • Corporate and product strategy
  • Product portfolio planning
  • Pricing strategy
  • Market research
  • Business model design
  • Customer-focused design
  • Leading teams
  • Negotiations, power and influence
  • Segmentation, targeting and positioning
  • Product life cycle management

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

Directors, Vice Presidents of product management, engineers interfacing with product management and managers who are responsible for managing product portfolios and corporate strategy.

Duration

02 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

Related Courses

View All Courses