Professional Selling Skills

Course Overview

Highly structured and professional marketing skills are required in order to generate sales in today’s competitive market. The sales people are asked for in-depth analysis of the market where they are working. They need to develop advanced professional marketing skills. The marketing skills will help managers to win the market. This course is designed to enhance participants’ willingness to successfully compete in the market and provide them practical guidelines on how to execute effectively.

The course coaches the participants about the modern sales strategies in an effective manner. Participants will understand how to use reasons to persuade the clients and act like trusted advisor. Expertise related to analyzing customers’ expectations and gap analysis will be delivered.

Course Objectives

At the end of the program participants will:

  • Have comprehensive understanding about the effective ways of selling
  • Be able to learn how to build value by creating critical questions that are deeper and wider
  • Know about effectively selling in the competitive markets
  • Be able to have a winning attitude that will drive their confidence and skills of marketing

Course Content

Preparing to Sell

  • Buying and selling processes
  • Sales planning
  • Territory planning

Preparing for the Sales Interview

  • Effective communication
  • Questioning
  • Listening

Identifying Needs

Presenting the Solution

Dealing with Objections

Closing the Sale

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos. 

Target Audience

  • Sales people
  • Business development managers
  • Client service managers

Duration

2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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