Strategic Marketing Plan

Course Overview

This intensive course on strategic marketing management aims at taking the participants through the strategic marketing process. This is done through carefully selected tools and techniques for carrying out gap analysis, targeting and segmenting the potential customers according to their needs and requirements. The course uses state-of-the-art ideas and best practices derived from the industry, which will enable the participants to develop and sustain their organization’s market position and improve profitability.

Course Objectives

  • Carry out an audit of the marketing function
  • Create a marketing plan
  • Identify key target audience for your products and services using segmentation tools
  • Define SMART objectives for marketing campaign
  • Measure and improveoutput with the help of pertinent tools for analysis

Course Content

  • Understand Customer: Specific needs and requirements
  • Analyze Market: Size of the market, demand supply gap, trends
  • Analyze Competition: Key players and the unique selling proposition of their offerings
  • Define Marketing Mix: Which Ps are crucial?
  • Determine Market Position: Current share of the market and the rank
  • Marketing Budget: For implementing the new strategy
  • New Marketing Strategy: SWOT Analysis
  • Execution Plan: Details of how the strategy would be implemented

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

All managers and executives who are involved in the development of marketing strategies and plans.

Duration

2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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