Rizwan Bashir


  • MBA Marketing, Punjab University

Trainings, Affiliations, Memberships

  • Trade Marketing Training Certification from BAT UK.
  • HR Training Manager Certification from BAT UK.
  • Certified 7 Habits trainer for Unilever
  • Certified Executive Coach
  • IFC Master Trainer
  • Category Management (Indonesia, May 2004)
  • Customer Business Planning (Vietnam, May 2004)
  • World class selling (Taiwan, October 2003)
  • Negotiation Skills workshop (Thailand, May 2002)
  • Interviewing Skills (Hong Kong, May 2000)
  • Trainer Skills Program (Malaysia, Sept.1999)
  • Sales Training Manager Development Program (U.K Oct.1997)
  • HR Training Manager Development Program (Mauritius, Jun. 1997)
  • Line Manager as Developer (Sirilanka, Mar.1996)
  • Master Trainer Workshop (Senegal, Oct. 2012)
  • Master Trainer certification from IFC for “Business Edge” Programs.
  • Total Quality management certification from QUEST Australia
  • FMCG & Banking Consultant for Value Chain Development
  • IFC Certified Consultant for Corporate Governance
  • Board Member Mitchell’s Fruits Farms Public Ltd


  • 28 years extensive sales management experience in the leading fast moving consumer goods (FMCG) multinational Corporations.
  • Directly involved in managing the front line salesmen and in leading the field management.
  • Head of Regional Customer Development, Unilever Asia, providing system and people development support to 16 countries in the region based out of Malaysia
  • Designed and delivered a range of training programs that focus on organizational development through individual skill enhancement and organizational system development.
  • National Sales Training Manager, Unilever Asia
  • Trade Marketing Manager, Best foods Pakistan
  • Manager Trade Marketing & Training, British American Tobacco
  • Regional Sales Manager, British American Tobacco

Areas of Expertise

  • Strategy into Action (Strategic Company Planning Process)
  • Sales Leadership Development
  • Value Chain development
  • Retail Development
  • Customer Management
  • Call Centre management
  • Total Quality Management
  • Sales Force Effectiveness
  • Key Account Management
  • Negotiation Skills
  • Category Management
  • Coaching, Mentoring & Team Building Skills
  • In-store Merchandising & Sales Promotions (Brand Activation)
  • Corporate Governance