Rizwan Bashir

Principal Consultant

MBA (Marketing) Punjab University

Trainings, Affiliations, Memberships

  • Category Management (Indonesia, May 2004)
  • Customer Business Planning (Vietnam, May 2004)
  • World class selling (Taiwan, October 2003)
  • Negotiation Skills workshop (Thailand, May 2002)
  • Interviewing Skills (Hong Kong, May 2000)
  • Trainer Skills Program (Malaysia, Sept.1999)
  • Sales Training Manager Development Program (U.K Oct.1997)
  • HR Training Manager Development Program (Mauritius, Jun. 1997)
  • Line Manager as Developer (Sirilanka, Mar.1996)
  • Master Trainer Workshop (Senegal, Oct. 2012)
  • Master Trainer certification from IFC for “Business Edge” Programs.
  • Total Quality management certification from QUEST Australia
  • Trade Marketing Training Certification from BAT UK.
  • HR Training Manager Certification from BAT UK.
  • Certified 7 Habits trainer for Unilever
  • Certified Executive Coach
  • IFC Master Trainer
  • FMCG & Banking Consultant for Value Chain Development
  • IFC Certified Consultant for Corporate Governance)
  • Board Member Mitchell’s Fruits Farms Public Ltd.)


Rizwan Bashir has an extensive sales management experience of over 28 years in the leading fast moving consumer goods (FMCG) multinational Corporations. He has been directly involved in managing the front line salesmen and in leading the field management. On his regional role with Unilever Asia as a Head of Regional Customer Development, he has been providing system and people development support to 16 countries in the region based out of Malaysia.

He has designed and delivered a range of training programs that focus on organizational development through individual skill enhancement and organizational system development.

  • Regional Head of Customer Unilever Asia Malaysia
  • National Sales Training Manager Unilever
  • Trade Marketing Manager Best foods(Pakistan)
  • Manager Trade Marketing & Training British American Tobacco
  • Regional Sales Manager British American Tobacco

Areas of Expertise

  • Strategy into Action (Strategic Company Planning Process)
  • Sales Leadership Development
  • Value Chain development
  • Retail Development
  • Customer Management
  • Call Centre management
  • Total Quality Management
  • Sales Force Effectiveness
  • Key Account Management
  • Negotiation Skills
  • Category Management
  • Coaching, Mentoring & Team Building Skills
  • In-store Merchandising & Sales Promotions (Brand Activation)
  • Corporate Governance