Sharara Al Ali


  • Post Graduate Diploma, Human Resources Management, University of Roehampton
  • Bachelor of Economics and Commerce, Tishreen University Lattakia - Syria, 2000

Trainings, Certifications, Memberships

  • ICP Certified
  • Master NLP practitioner, Robert Simic Coaching Institute
  • Master Hypnotist and life coach, Robert Simic Coaching Institute


  • 14+ years of versatile experience across diverse organizational domains, with significant exposure in customer service, learning, training, coaching, and office management
  • Corporate Business Coach in the field of Leadership communication, Customer Service Excellency & Corporate Dynamics
  • Business Trainer and Behavioral Coach – Entrepreneur,
  • Senior Customer Service manager, Ritchie Bros. Auctioneers, Dubai
  • Personal Assistant to Regional and Administration Manager, Ritchie Bros. Auctioneers, Dubai

Area of Expertise

  • Customer Service
  • Office Management
  • Psychology of The Millennial
  • Emotional Intelligence, Definition and Areas of Application
  • Decision Making and Problem-Solving Skills
  • Creative & Design Thinking
  • Business Leadership
  • Succession Planning
  • Motivational Skills
  • Building and Delivering Outstanding Presentations
  • Delegation and Time Management
  • Customer Service Excellence
  • NLP Practices and Applications
  • Sales Skills
  • Communication Skills
  • Personal Branding
  • Stress Management
  • Personal Development
  • Leadership Skills
  • Leadership Skills for New Managers