FISH Philosophy - Creative Organizational Culture

Course Overview

The FISH! philosophy shows you and your employees how to create a culture in which people can’t wait to come to work and be their best, who want to make a difference for their customers and one another. It’s based on the bestselling book FISH! and the fishmongers at the world-famous Pike Place Fish Market in Seattle. The fish market is one of the most successful in America, even though it’s located right near three other fish markets that sell the same fish for the same price. The market doesn’t trade on product or price; they trade on creating unique customer experiences. The fishmongers at the market work in a culture that encourages them to bring passion, energy, and enthusiasm to work every day. FISH Philosophy training is designed for all staff in the organization

Course Objectives

By the end of this FISH Philosophy Training course, participants will

  • Develop a shared vision of how to serve customers, internal and external
  • Clarify common values of how to treat each other
  • Recognize new opportunities to make a positive difference for others
  • Become more proactive in creating a more effective environment

Course Content


  • The four FISH! practices

Practice 1: BE THERE

  • Be there builds relationships
  • Being fully present
  • Listening to understand, not just reply
  • Taking action based on awareness

Practice 2: PLAY

Play encourages creativity and fun through:

  • Curiosity
  • Freedom to innovate
  • Freedom to be you
  • Trust and the playing field – setting the boundaries
  • Creating an environment of play

Practice 3: MAKE THEIR DAY

Make their day reminds us to serve by:

  • Learning to value and recognize people
  • Learning to be genuinely selfless
  • Learning to be aware


Choosing your attitude helps you to:

  • Practice to become aware
  • Make a conscious choice
  • Live in alignment with your intentions

Taking a closer look

  • Assess how the organization is living each of the practices

How well do I live the practices?

  • Short test on how you live the four practices

Top of mind issues/team solutions

  • Identify a list of top of mind issues
  • Identify ways to address these issues

Action planning

  • Identify tangible goals that impact others
  • Learn to put in place accountability measures to improve success

Want to form a habit?

  • Creating a 21-day habit forming calendar

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos

Target Audience

FISH Philosophy training is designed for all staff in the organization


2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch

Related Courses

View All Courses