Digital Marketing

Course Overview

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

Course Objectives

The following course will enable participants to:

  • Understand the basics of digital media, its power and potential
  • Discover and internalize online marketing jargons
  • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
  • Gain the context to take business decisions involving the digital media and online marketing
  • Get ready to deep dive into advanced online marketing topics

Course Content

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Pay-Per-Click (PPC)
  • Conversion Optimization
  • Digital Analytics
  • Marketing Automation
  • Programmatic Buying
  • Digital Marketing Test

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

This course is intended for Business owners, Web Designers, Web Marketers, Marketing Professionals

Duration

2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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