Integrated Marketing Communications and Media Strategies

Course Overview

To achieve success in the market, it mandates organizations to think regarding how and what to communicate to their potential customers. This program incorporates fundamental "roots" of key marketing communications with the latest thinking, for instance new media and consumer engagement. You will embrace change, by the way you design and execute effective marketing communications strategies. Loaded with the content which is topical as well as practical, the program mixes theory with practice, strategy and tactics. By addressing a wide variety of platforms including broadcasting, online networking engagement, sponsorship of event the program gives examples pertinent to B2C and B2B marketing communication.

Course Objectives

  • Learn how to ask questions about marketing communications and what is the appropriate answer to them
  • Communicate with broader perspective in comparison to the traditional messages and have discussion on platforms, such as social and digital media
  • Engage into integrative learning and create a mixture of theories, practices and strategies

Course Content

Marketing Strategy and Communications

  • Create systems to develop market plans and distinguish key marketing plans prior to implementing communication plans
  • Understand the effect of changing perceptions into phenomenally profitable campaigns

Assessing Marketing Communications

  • Acquiring instruments to appropriately assess the accomplishment of marketing effort against planned objectives
  • Enhancing basic intuition abilities by figuring out how to make the correct inquiries

 Understanding the Changing Landscape of Marketing Communications

  • Learn how marketing is developed and how organizations can be adjusted to change
  • Engage into discussions around the utilization of new media structures and how media has changed the game

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

  • Managers that are involved in understanding of extending the marketing communication inside their B2C and B2B organizations
  • Senior and mid-level leaders that have responsibility for communication or preparing themselves for this role
  • Executives who play the key part in the sales


2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

Related Courses

View All Courses