Course Overview
Highly structured and professional marketing skills are required in order to generate sales in today’s competitive market. The sales people are asked for in-depth analysis of the market where they are working. They need to develop advanced professional marketing skills. The marketing skills will help managers to win the market. This course is designed to enhance participants’ willingness to successfully compete in the market and provide them practical guidelines on how to execute effectively.
Professional Selling Skills Training course coaches the participants about the modern sales strategies in an effective manner. Participants will understand how to use reasons to persuade the clients and act like trusted advisor. Expertise related to analyzing customers’ expectations and gap analysis will be delivered.
Course Objectives
At the end of the program participants will:
- Have comprehensive understanding about the effective ways of selling
- Be able to learn how to build value by creating critical questions that are deeper and wider
- Know about effectively selling in the competitive markets
- Be able to have a winning attitude that will drive their confidence and skills of marketing
Course Content
Preparing to Sell
- Buying and selling processes
- Sales planning
- Territory planning
Preparing for the Sales Interview
- Effective communication
- Questioning
- Listening
Identifying Needs
Presenting the Solution
Dealing with Objections
Closing the Sale
Course Methodology
The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.
Target Audience
Professional Selling Skills Training course is designed for:
- Sales people
- Business development managers
- Client service managers
Duration
2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.