Event Management

Course Overview

Event management focuses on the steps and techniques that have to be taken for the successful organization of an event. The event management discipline offers knowledge on how to build a concept, plan and identify the target audience for the desired event. Professionals in the field have to take into consideration budgeting, developing a theme, making sure all equipment and facilities are according to the desires of the client. Event management programs offer a mix of business and management knowledge, including education on creativity and design elements.

Event management borrows theories and practical knowledge from similar disciplines such as: innovation management, project management, marketing and public relations.

Subjects included in the events management curricula include: strategic management, innovation for events, advertising and promotion, effective messaging, and event business.

Course Objectives

This course on event management will equip participants with

  • Creative thinking and strong leadership skills in order to coordinate teams that come together to accomplish a successful event.
  • Develop excellent organizational abilities, attention to detail and
  • Learn how to communicate efficiently and clearly, as they have to maintain a constant feedback between beneficiaries and services contractors.

Course Content

1      Introduction to Event Management

  • The event planning profession

2   Preliminary Steps to Plan an Event

  • Consult with the Client
  • Set Objectives
  • Choose a Date   
  • Decide Who to Invite
  • Create Your Theme
  • Set the Event Agenda

3   Get Organized

  • Establish an Event Committee
  • Timeline Schedule
  • Budgets    
  • Crisis and Backup Planning
  • The Rehearsal

4   Services and Specializations

  • Social Events
  • Corporate Events        
  • Industry Events
  • Special Events

5   Venues

  • Finding a Venue
  • Space Requirement
  • Creating an RFP
  • Site Inspection
  • Site Confirmation
  • Pre-Event Meeting

6   Marketing

  • Advertising
  • Publicity                                       
  • Sponsorships

7   Vendors

  • Types of Vendors
  • How to Find Vendors
  • Choosing Vendors      
  • Vendor Contracts
  • Tips for Specific Types of Vendors
  • Coordination with the Suppliers

8   Event Day

  • The day of the event                    
  • After the Event / Event Evaluations

9   Preparing for Your Career

  • Skills
  • Interpersonal Skills
  • Organizational Ability        
  • Creativity
  • Persistence

10 Getting Hired

  • Employers That Hire Event Planners
  • Event Planning Companies
  • Hospitality Industry
  • Corporate Market
  • How to Find Job Vacancies
  • Advertised Positions
  • Unadvertised Positions
  • How to Create a Job
  • Job Hunting Materials
  • How to Prepare a Resume   
  • How to Prepare a Cover Letter
  • Interviews
  • What Employers Are Looking For
  • How to Prepare and What to Wear
  • How to Make a Great Impression
  • Interview Questions
  • Discussing Salary
  • Following Up
  • Getting Promoted

11 Starting Your Own Business

  • Getting Started
  • Creating a Business Plan
  • Choosing a Business Name
  • Legal Matters / Insurance
  • Setting Up Your Business
  • Location
  • Equipment and Supplies
  • Employees and Contractors
  • Differences Between Employees and Contractors   
  • Tips for Working with Contractors
  • Financial Matters
  • Start-Up Funding
  • Keeping Track of Your Finances
  • Taxes
  • Setting Your Fees
  • Getting Paid
  • Client Contracts

12    Getting Clients

  • Getting Started
  • Choose Your Target Markets
  • Promotional Tools: brochures, your portfolio & website
  • Marketing Techniques
  • Networking Opportunities
  • Promotional Events
  • Advertising       
  • Free Media Publicity
  • Marketing to Corporate Clients
  • Responding to a Request for Proposal
  • Working with Clients
  • Responding to Inquiries
  • First Meeting with a New Client

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

All Employees dealing with Events Management


2 days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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