Course Overview
Organizations face a lot of competition, always seek profitable growth, and sustain competitive advantage. They compete for market share in the existing diversified market and struggle for differentiation. In today’s competitive and overcrowded industries, business rivals are fighting over the profit pool which is characterized by increased level of commoditization. However, there are many organizations which are still trying to compete within the ‘Red Oceans’ but the question arises: is the adopted strategy suitable for profitable growth in the future?
Blue Ocean training course gives insight into the formulation of strategy and its execution. The participants can engage themselves in the frameworks, tools and strategic concepts of the Blue Ocean. This course assists them in creating ‘Blue Oceans’ for the unchallenged market space to make the competition irrelevant. The participants will gain knowledge of supplementing the competitors and go beyond the traditional approaches. There has always been an emphasis on learning and applying the strategies of Blue Ocean, it’s too land framework to the business situation as it helps the business to break away from the competition in order to achieve profitable growth.
Course Methodology
The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.
Target Audience
Blue Ocean training course is for the senior executives, strategy heads, business owners or any executive from top to lower management that are directly involved in developing new products.
Duration
2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.