Strategic Business Planning - Michael Porters Five Forces Model

Course Overview

The Five Forces Porter’s tool for strategic business planning is simple tool that helps in gauging where the power lies in the business environment. Porter’s tool helps in identifying the strengths and shortcomings of your current focused position. When you have clear idea where the power lies, then you are in better position to concentrate on the weak factors and improve them. It will ultimately help you in enhancing your performance in the organization and allow you to take precautionary measures to abstain from taking steps which can cause errors. However, it helps to understand the balance of power in different situations. Generally, the Five Forces Porter’s tool is utilized to know the productivity of businesses or organizations.

Course Objectives

  • Understand the fundamentals of the strategic planning process
  • Use the right tools to scan the external and internal organizational environment
  • Identify the steps in designing an organizational and departmental strategy
  • Set precise and clear strategic objectives
  • Comprehend key areas in business planning, such as operations management, talent management, financial management, and marketing and sales

Course Content

Impact, Mission, Vision, Values and Goals

  • Impact statement
  • The concept of values and their usefulness for the organization
  • Difference between vision and mission
  • Statement of vision/mission of the organization
  • Relationship between organization’s aims and vision

Strategic Business Model and Value Drivers

  • The strategic business model structure and its role
  • Meaning of value driver
  • The relationship between esteem drivers and organization’s strategy

Internal Capabilities, SWOT Analysis and Scenario Planning

  • Role of internal capacities’ roles
  • The relationship between the internal capabilities
  • SWOT analysis

PESTEL Analysis

  • External macro-environment
  • PESTEL analysis
  • Early warning systems, events and mini-trends

Porter Five Forces Model

  • External micro-environment
  • The linkage between macro and micro environment
  • Porter Five Forces Model

Competitive Strategies

  • Competitive strategies concept
  • Competitive strategies types
  • Competitive strategies role in the organizational planning

Growth Strategies

  • Growth strategies concept
  • Growth strategies types
  • Growth strategies role

Objectives and Key Performance Indicators (KPI)

  • Objectives’ detailing
  • Objectives – the relationship between objectives, environment and drivers
  • Selection and documentation of KPIs

Portfolio of Hierarchy of Initiatives and Action Plan

  • Programs
  • Projects
  • Procedures

Strategy Visualization and Alignment across the Organization

  • Visualization strategy tools and techniques
  • Alignment of strategy across levels
  • Tools and techniques of performance management

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

Managers and head of departments of information technology, human resources, production, logistics, finance and others who are involved in strategic planning.


4 days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.

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